Beautycounter appoints new CEO as Founder Gregg Renfrew

Counter Models, LLC – guardian corporation of Beautycounter – has appointed Marc Rey as Chief Govt Officer, successful February 1, 2022. Founder, Gregg Renfrew, will provide as the company’s Government Chair and Main Model Officer.

Marc Rey joins Beautycounter immediately after most a short while ago serving as CEO and Worldwide Chief Growth Officer of Shiseido Americas. He led a portfolio of global makes, such as NARS, bareMinerals, Drunk Elephant, and Laura Mercier, with a distinct emphasis on the electronic and technological enhancement of the group. Prior to becoming a member of Shiseido in 2015, he was Senior Vice President of Coty North America, and President of IDC at L’Oréal Usa. “All through his occupation, Rey has demonstrated an ability to scale businesses enduring fast expansion and to operationalize a bigger mission,” explained Counter Brands in a assertion.

Underneath Gregg’s management, the organization has led prevalent field transformation and a movement that proceeds to attain momentum,” reported Marc Rey, freshly appointed CEO of Beautycounter. “I glance forward to performing with Gregg to create on the success the company has achieved in excess of the past 10 years, and to execute a enterprise system that will established us up for ongoing development and affect in the many years to come.

In partnership with Gregg Renfrew, Marc Rey will focus on operationalizing Beautycounter’s mission to direct and outline the upcoming of the international beauty business, additional accelerating its strategic initiatives by growing brand consciousness as properly as bolstering the company’s progressive, integrated, omnichannel company product.

In her new function, Renfrew will broaden her do the job on locations that continue being critical to Beautycounter’s mission – and to the marketplace over-all – which include group engagement and empowerment, brand name innovation and consciousness, and social mission and advocacy.

As the Founder of Beautycounter, my concentration is on the potential of our corporation to assure we continue to guide our market towards a far better spot. Marc is aligned with my ambitious vision for Beautycounter and our continued role in defining the industry’s evolution,” reported Gregg Renfrew, Founder, Govt Chair, and Main Brand name Officer of Beautycounter. “His track history of scaling and optimizing firms, verified capacity to acquire proficient teams, and determination to altering magnificence for the better make him a purely natural in shape as we proceed to pursue very long-phrase advancement and growth.

Beautycounter, a mission-driven, digitally native, thoroughly clean attractiveness brand, has expert a rapid rise considering that it was launched in 2011, which include its most current USD1 billion valuation as portion of its acquisition by Carlyle, in April 2021.

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