Beautycounter to improve packaging circularity

CosmeticsDesign spoke with Beautycounter Vice President of Security and Sustainability Colin Rate about the new partnership and what it signifies in the context of elegance sustainability.

This job interview was performed by means of e mail.

To commence out, explain to me a bit about the takeback system.

We’re thrilled to companion with Pact Collective. This partnership will enable us tackle a around-expression hole in the circularity of some of our packaging. We understand that some of our legacy packaging is not now curbside recyclable in observe, which signifies it may close up in a landfill or someplace it doesn’t belong. We want to provide our consumers with an possibility for much more liable stewardship of those people products until we’ve transitioned individuals packaging systems out of our portfolio.

Consumers can mail back empty Beautycounter packaging (and packaging from other models) that are really hard to recycle via curbside programs, this kind of as lipstick containers, compacts, and tubes. People who are near to 1 of our retail locations in Los Angeles, Denver, New York and Nantucket can fall off suitable packaging in-store. 

Better design and style selections and smarter products variety educated by lifecycle assessment are crucial aspects of enabling the changeover to more round packaging. 

How does this plan fit into Beautycounter’s broader sustainability options?

Beautycounter was launched to get safer goods into the fingers of every person. We function tirelessly to develop high-carrying out solutions that are safer for individuals and the planet.

Although unparalleled security is a foundational aspect of our cleanse splendor assure, our definition of cleanse doesn’t stop there. Beautycounter believes that cleanse usually means committing to addressing all the materials issues that contact our organization, our stakeholders and the communities the place we function.

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