Brighton-based maternity apparel brand to launch this week

RASKANA, the brand started by Jessie Daavettila, will launch Friday, July 22, 2022.

When Brighton’s Jessie Daavettila, 30, was pregnant for the first time, it was a challenge to determine out what to wear.

She went to shop for dresses that would in shape her, and did not discover nearly anything she favored.

“I was tremendous unimpressed with it,” she explained.

In her basement office, Jessie Daavettila also has an area set up for taking photos of her apparel with her kids.

Many of the maternal options reminded her of garments marketed toward more mature girls.

She wore a lot of her husband Tim’s clothing when she was pregnant because she failed to want to shell out revenue on clothes she failed to like.

“It felt like there was practically nothing in that room of the aesthetic that I beforehand had,” she mentioned. “I just needed some thing that fit into who we are as Millennials and even Gen-Z.”

Daavettila was a long time into a profession in vogue apparel she formerly labored for big brands like Nike, and is now a freelance clothing contractor.

She has been stitching and planning clothes her entire life. She even built and sewed her own wedding costume.

So, faced with possibilities she didn’t like, she created a thing to fill the market she imagined was vacant.

Jessie Daavettila grew up sewing, but for her new brand, RASKANA, she sends her designs to be constructed in California.

Coming up with as a customer

Now, Daavettila, who has a few kids — Jack, 2, Beatrice, 1, and Meredith, who is pretty much 2 months old — spends her times currently being a mother upstairs in her property, and an attire designer in her garage.

She built the clothing for a new manufacturer she created, RASKANA, which will start at the close of this week. 

Some of the goods she designed incorporate maternity leggings for $98, a thermal newborn outfits set for $68 and a maternity tank top for $88.

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