Hey, Quick Question: Why Are So Many Gen-Z Influencers and

Charli D'Amelio for Born Dreamer.

Charli D’Amelio for Born Dreamer.

Welcome to our column, “Hey, Quick Question,” where we investigate seemingly random happenings in the fashion and beauty

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Ashley Tisdale Launches Frenshe, a Skin-Care, Fragrance, and

For a dose of invigoration in the early morning, Awaken & Uplift coupled with Citrus Amber (sparkling lemon, orange blossom, golden musk) is your gal. Joy & Bliss, which

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I test perfumes for a living – these are the five brands you

A PERFUME whizz has revealed which five high street perfumes to never buy – and one of them even smells like a public toilet.

From the mysterious musky to the

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The International Perfume Foundation Opens Branch in China

Chen Li Morisset, Chairman IPF China

The International Perfume Foundation logo

The International Perfume Basis

Natural Perfumery Teacher's Academy - Learn French Natural Perfumery

Purely natural Perfumery Teacher’s Academy

The Worldwide Fragrance Foundation (IPF) joined hands with Rose Road Group·Youlan Global Women’s Institute (R&Y)

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You Can Now Buy Prestige Fragrances at Ulta Beauty in Target

Ah, Target. The place you can basically buy anything you’ve ever wanted. You can grab your groceries, a brand new patio set, and even luggage. But here at Allure

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Steph Shep Changes Her Signature Scent After a Breakup

Stephanie Suganami Shepherd for Snif.

Stephanie Suganami Shepherd for Snif.

You probably first heard of Stephanie Suganami Shepherd – known as “Steph Shep” for short, and to her many social media

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Safety in Numbers: The Henry Rose Team on a New Era of

Two a long time back, WWD prophesied thoroughly clean fragrance as “beauty’s next massive bet,” demonstrating an spectacular annual growth of 21%. Amid business figures, the cleanse fragrance class has

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The Best Summer Perfumes Will Transport You to Paradise

The greatest summer perfumes will choose you on a journey, even if you do not go away the property. Perfumers comprehend that our feeling of odor can conjure reminiscences or

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We Tried Salt and Straw’s New Perfume For Ice Cream

Subsequent in the footsteps of Van Leeuwen’s very viral Kraft Macaroni & Cheese ice product, other brands are finding in on headline-grabbing, extremely bonkers flavors. There’s a Nathan’s hotdog ice

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What’s the next blockbuster fragrance brand?

Engineering agency Air Firm is using a patented carbon-conversion technology that gets rid of carbon dioxide from the air and transforms it into alcohols like ethanol. That is then utilized

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